This is the list we have all been waiting for! As social media and all related marketing activities turn mobile, it goes without saying that the more we know about the most-used apps, the better we can target our audience and understand their mobile behaviour.
So, who makes the list? Not surprisingly, Facebook-related properties sit comfortably at the top. According to Nielsen, Facebook is still the no. 1 most used app in the US. The app had 126.7 million average unique users each month this year, showing growth of 8% on 2014.
Additionally, Facebook Messenger showed a remarkable growth of 31% in 2015, landing 96 million monthly users per month in the U.S. Impressive, nonetheless. What’s more impressive, though, is Instagram‘s performance this year. The photo sharing app landed in the eighth spot, reaching 55.4 million monthly active users in the U.S., that is a 23% increase from previous year.
The other apps on the list include Google Maps, Google Play and Google Search. With 3 out of 10 apps being owned and operated by Facebook, we can safely say that 2015 has been the year of social media. What we would love to see for next year, is more social media apps, such as Snapchat and Twitter, landing somewhere near the top of the list.
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