Everyone complains that Facebook is tweaking its News Feed algorithm to cause organic reach to keep falling. Though, despite what many believe, the company is constantly tweaking its News Feed in order to show you the stories …
It's 2016, and I believe that Social media is a necessity for most businesses nowadays. I say most, because there are of course exceptions, but I think it's safe to say that all individuals and businesses …
Facebook understands how much it needs publishers - the content that they generate creates most of the organic reach on the platform and keeps it a more interesting place for its users. Facebook relies on …
We have to admit it: there is so much that we, as simple users, do not know about how Facebook works. So sometimes, users come across funny and/or weird things on the social network and …
Are Uber's days numbered? It could be so, as Facebook - the "mother of all social networks", is reportedly designing a ride-share platform. Also Read: Facebook Is Ready To Rollout Reactions To All Users As Tech Insider reveals, Facebook has already …
When people think of social media, they often either think of "content" or "conversation." The truth is, however, than the two can not be dissociated. Good content generates conversation. And good conversation will help create …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
Reactions were first announced in November 2015, after many users had hoped for a dislike button to finally become a reality. Since then, Reactions have been tested in different markets around the world. Today, Facebook announced …
Do you know which app might be growing even faster than Facebook? That would be WhatsApp. And as it happens, WhatsApp already belongs to Facebook since its acquisition back in February 2014. Since it is such a successful …
If this title doesn't make any sense to you, don't worry. I will explain. If you're an iPhone 6s user, Facebook will be soon reinforcing its 3D touch-controls on its Facebook app, giving you many more fun …
It was a couple of years ago when Nielsen decided to take into account social conversations on Twitter, to measure TV ratings. On Thursday, the consumer and audience insights company announced that it will also be adding …
Here's a question to Facebook Page admins: Remember the CTA Button that Facebook was urging you to add on your Page? If not, now is your chance to go to the Pages you manage and set it …
Social media might have been an elitist channel a few years ago, but nowadays, we are all on it. And by all, I mean us, of course, but brands too, a lot of brands. And …
In 2014, Facebook created a Tor onion address so that its more privacy-conscious users could connect to the platform through their Tor-enabled browsers. This community of users has grown, and to cater for them, Facebook …
A few months ago advertisers on Facebook were given a new way to get leads on the platform with a brand new ad type called Lead ads. It's months later, and Lead ads have proven …
It's 2016, Facebook's revenue model has become a well-oiled machine. In order to generate income, the company is cutting down on Pages' organic reach, to encourage marketers to use ads. While we may question this "get …
By now, you may have heard of Emma Parker. Well, you should have. She made the headlines on numerous major online publications, like the Huffington Post for example. Emma is a journalist at the well-known …
Instagram was one of the most engaging social platforms in 2015, but it is growing so fast that, it is becoming more and more difficult to get organic growth on it. In fact, organic growth …