The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it all seems, it can be pretty tricky.
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Last week I talked about the flaws of AI and automation, but to be honest, not everything is dreary. Therefore, this week I am looking at things from a different perspective; helping you better inform …
Social media geeks unite! This week's guest, Social Media Specialist and consultant, Ravi Shukle, comes clean once and for all on the future of social.
Facebook is launching a new tool designed to help people review businesses that they've made a purchase from.
As part of its efforts to make customer experiences better on its platform, Twitter is introducing a new feature for developers sending DMs through its API.
There is no question that 2018 will be host to some exciting new trends, but what if we took 'humanising social media' a step further by giving it not just any voice - but a …
Twitter announced that it has updated Direct Message features for businesses, improving customer service offerings on the platform.
As we post on social media and leave a data paper trail across the Internet, all data can be used to build profiles of who we are. An AI engine like DeepSense uses your public …
Twitter has announced that it is giving businesses the ability to attach buttons to Direct Messages, paving the way to richer and more "actionable" messages and customer service experiences. Businesses can now add one of three …
A classic tale - and a great lesson - of customer service in the digital age. #whoisalexanderAlexander, your snail mail letter to me was a social media coup. It was brilliant.I didn’t realize it at …
Twitter is not going to let Facebook win every battle. With Direct Message bots, the company is keen to regain its position as the leading customer service platform.Twitter is often seen as the best platform for customer …
Over the years, Twitter has become one of the most-used social platforms for customer service. We all know that it is very effective, but what about capturing its value? A recent Twitter study conducted with Applied Marketing …
Bots are taking over Messenger and their applications for brands are endless! There are bots out there for things like customer service, checking in for a flight, or getting other real-time information from a business, or even …
Twitter is great for customer service. Despite this, it hasn't really done much to help users or businesses on its platform to get better at customer service. But now, it seems to be testing quite a …
Last week Facebook announced Messenger Codes, these new scannable (snapchat-like) codes that let users start conversation on Messenger without even being connected with someone on Facebook, or even knowing their name.This week, Facebook is rolling out Messenger Codes …
Up until now we were used to Twitter being the ultimate customer service tool. Facebook, as the world's biggest social network, is making fast steps towards acquiring a larger share of the pie though. And by debuting chatbots at its latest …
Evan Spiegel will certainly appreciate this! Facebook has just announced that it will soon roll out scannable profile codes on Messenger. Called "Messenger Codes," they are (obviously) the equivalent of Snapchat's snap codes, and aim to make it easier …
All major social platforms have been working on ways to facilitate communication between businesses and customers and the ability to conduct customer service. Obvious examples are Facebook's support to customer service messages through its Messenger app, or Twitter's …