A Positive Perspective On AI Integration
Last week I talked about the flaws of AI and automation, but to be honest, not everything is dreary. Therefore, …
Musical.Ly Is Planning A Big Advertising Push
Musical.ly, the lip-syncing app that Gen Z's adore, has been quietly pitching three new ad products to media agencies, in …
Has Paid Ruined Content?
It's a question I've been thinking lately, but I didn't know how and where to start the analysis. However, as it happens …
12 Questions with Andrea Vahl
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile …
Say Happy Birthday With A Facebook Video
What's the first thing you do every day when you login on Facebook? I personally check birthday notifications on the top …
3 Reasons Why Your Brand Should Still Have a Website
Websites may be on the verge of dying, or, at least, overshadowed by flashy apps that run (literally) on the …
The Top 5 Social Media News Of This Week
It is now clear that social media has its own very important role to play in any brand's marketing mix. …
Should you Use Content Creation or Content Sharing? [Infographic]
Content is a very important part of a company's social media presence, and as a pivotal part of your marketing …
Don’t Sweat The Budget: Create Content Just Like Big Brands Do
If you haven’t seen the new Chevy “Truck Guy” series, you are missing out on a whole lot of hilarious. …
Hot Social Media Trend Of 2015: Influencer Marketing
We find ourselves at the dawn of a new science of marketing in social media. Having only scratched the surface of …