Last week I talked about the flaws of AI and automation, but to be honest, not everything is dreary. Therefore, this week I am looking at things from a different perspective; helping you better inform …
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Musical.ly, the lip-syncing app that Gen Z's adore, has been quietly pitching three new ad products to media agencies, in an effort to step up its ad sales.
It's a question I've been thinking lately, but I didn't know how and where to start the analysis. However, as it happens so often, life gave me a sign, in the form of a tweet. https://twitter.com/villou/status/791987029957611520My tweet wasn't …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen!Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
What's the first thing you do every day when you login on Facebook? I personally check birthday notifications on the top right part of my screen and write wishes to my online friends. But it look …
Websites may be on the verge of dying, or, at least, overshadowed by flashy apps that run (literally) on the palm of your hand. However, digital marketers know that an online presence is an ecosystem …
It is now clear that social media has its own very important role to play in any brand's marketing mix. But despite this, there is still a lot of chatter on how - and even …
Content is a very important part of a company's social media presence, and as a pivotal part of your marketing mix, it's crucial to understand whether sharing content or creating content is right for your …
If you haven’t seen the new Chevy “Truck Guy” series, you are missing out on a whole lot of hilarious. The ad that caught my eye - and surreptitiously had me spitting out my coffee …
We find ourselves at the dawn of a new science of marketing in social media.Having only scratched the surface of the power and influence of social media, we can only hope that the best is …
So, you've got a brand new social media client! First, celebrate, then prepare to work. The quality of the content that you will be producing for your new client is paramount. It's a clear-cut case …
One may have the best design for their social media accounts and its content but without other elements, these are not great social content.Great design surely helps but great social media content is a mixture …
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