Musical.ly, the lip-syncing app that Gen Z’s adore, has been quietly pitching three new ad products to media agencies, in an effort to step up its ad sales.
After being acquired by Chinese media company Bytedance last November, Musical.ly is getting ready to step up its advertising offering to attract more revenue. Reports show that representatives from the lip-syncing app have been meeting with advertising and media agencies to pitch three new ad products.
So far Musical.ly has only managed to drive revenue through influencer partnerships and activations. But now the company is looking to generate revenue with a set of new products oriented towards custom content creation and co-creation of assets.
The first ad product is called #HashtagChallenge and aims to help brands “challenge their community to create videos inspired by a brand’s initial video.” Several agency executives described this ad format as the most engaging experience on the platform.
Another of the new ad product is reported to be a brand takeover where advertisers will be able to create visuals – stills and GIFs – to redirect users to its Musical.ly page or #HashtagChallenge it created.
Finally, Musical.ly should also over 5-15 second vertical sponsored videos that advertisers could use to direct users to their page or external websites.
According to several agencies, these products are still in beta, and no formal offering is yet available nor is Musical.ly considering a self-serve platform for advertisers at this stage.
You might also like
More from Other Platforms
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …