Snapchat has added two new real-time AR Lenses that change your floor (or the ground) into animated lava or water.
After introducing real-time AR Lenses that alter your appearance, that of well-known landmarks, or the sky, Snapchat is now bringing two new Lenses that apply to your floor or the ground outside. The “Ground Transformation” filters use segmentation technology and machine learning to separate the ground from everything else in your field of view and turn the floor (or ground) into a boiling lava landscape or one flooded with water.
The new Lenses figure out which part of your video is ground and which is everything else, and then lets you switch between the two effects – lava or water. Having tried it, the lava is somewhat more “realistic” (not that I’ve ever been near lava), but hey… this is AR, and one can’t expect a lot more.
I imagine they will get a lot better with time – as more and more people use them.
Latest @Snapchat AR feature is “Ground Transformation” — turns the floor into lava, water etc. pic.twitter.com/LR5UDY1xCf
— Russ Caditz-Peck (@RussCP) February 20, 2020
As you can imagine the Lenses work a lot better in well-lit areas, as opposed to dark and low contrast situations. Snapchat built them using its own internal version of Lens Studio, so we could expect to see them in the public version of the app quite soon.
As was the case with Landmarkers, Snapchat took around 4 months of first announcing them to getting them into the hands of its AR Filter community.
You might also like
More from Snapchat
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.