After testing for the last few months, Snapchat is rolling out its ‘Sounds’ feature to all users on iOS devices globally.
Earlier this year, Snapchat started testing a new feature called Sounds in Australia and New Zealand, which lets users add music to their Snaps and Stories. Late last week, Snapchat announced that the feature is now rolling out to all users on iOS. Users can add the music to their Snaps before or after they are captured.
The feature’s catalog includes an exclusive preview of Justin Bieber and benny blanco’s new song, “Lonely.” It also features music from a range of emerging and established artists.
When another person receives a Snap with Sounds, they can swipe up to view the song’s album art, song title, and artist name. They can also tap on the “Play This Song” link to listen to the full song on Spotify, Apple Music, or SoundCloud.
To power the feature, Snap has “multi-year agreements with major and independent publishers and labels” like Warner Music Group, Merlin (including independent label members), NMPA, Universal Music Publishing Group, Warner Chappell Music, Kobalt, and BMG Music Publishing.
Apart from the above, Snap is testing the ability for Snapchat users to create their own sounds to add to Snaps. This new feature is expected to roll out globally in the next few months.
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After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.