Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
Snapchat‘s new 3D body scan Lenses are the first AR tool of their kind, using both the front and rear-facing device cameras to track 18 joints on the human body.
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The app then applies 3D models to the body’s movement – a purple pumpkin or green skeleton for Halloween, a dancing hot dog costume otherwise. Seven Lenses involve a full-body costume – the others add AR characters next to you in the AR view.
The new 3D lenses work on both iOS and Android and can be found within Snapchat’s Lens Explorer, which contains a huge selection of Lenses created by Snap itself – or thousands of different users through the Lens Studio app.
Snapchat’s AR offerings have increased significantly over the last few years and currently, over “180 million Snapchatters engage with AR daily — nearly 30 times every day.”
The new 3d body scan Lenses are already being used by brands as well. For example, Canadian company Tim Horton’s recently launched a sponsored body tracking Lens that turns users into boxes of Timbits.
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