Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about the products.
After announcing several new image recognition features for Snap Camera at its annual Partner Summit this summer, Snapchat is now introducing a new feature that lets you use visual search to scan food and wine labels to get nutritional information, price, rating, and tasting notes.
There are currently other apps out there that do this already. Still, the ability to do it using the Snap Camera opens up more possibilities for Snapchat users to interact with the world through its lens.
The app brings up nutritional information and a short analysis of a food’s health benefits. This information is provided by the nutrition app Yuka. Similarly, when you scan your favorite bottle of wine, price, rating, and tasting notes appear on the screen. The information is provided by the specialized wine app Vivino.
You can also identify a range of other things using the Snap Camera, like plants and dog breeds. However, you can also solve math equations, check out products on Amazon, and even Shazam music.
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.