Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat announced that it is beta testing a new monetization feature to incentivize content creators on its platform. The feature introduces ads within Snap Stars’ Stories, splitting revenue between the platform and creators.
The revenue share model will be based on a formula that calculates the various metrics involved in the account, such as the frequency with which the creator posts content and their videos’ engagement and reach rates.
Snapchat is currently testing the feature in beta with a small group of select Snap Stars in the US – a group of verified influencers, celebrities, or public figures with a significant following. Current Snap Stars include Millie Bobby Brown, The Weeknd, Khloe Kardashian, Justin Bieber, King Bach, and more.
The new ad placement feature within Stories is the latest effort on behalf of Snapchat to help creators monetize their content. In October 2021, the platform introduced Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Through the initiative, content creators have the chance to earn between $250 and $25,000 from producing Spotlight Snaps using specific Lenses, Sounds, or Topics.
In addition to introducing Spotlight Challenges, Snapchat – a platform that in 2021 alone paid out $250 million to creators – also extended its pool for rewarding creators to $1 million per day, minting several new millionaires from the ranks of its top video producers.
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