Facebook video was huge in 2015, and is expected to grow even bigger this year. However, it’s not alone. The social network has another contender for the top spot, and it’s called Snapchat.
Also Read: The Rise Of Video Marketing In 2015
According to Business Insider, Snapchat users are responsible for 7 billion video clip views every day, 350% up from March’s 2 billion views. Impressive results, indeed, given that Facebook only reported 8 billion video views in November.
The reasons behind this surge, are multidimensional. First of all, Snapchat’s further development of Stories and Local Stories spinoffs, helped users discover video content from other users nearby. Moreover, the introduction of Discover, the content discovery feature, which features curated and editorial media, facilitated the increase of video views on the platform.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Subsequently, brand onboarding attracted more users. And, on a lighter note, if new users are anything like me, it must have taken them many video views to understand what the platform is all about.
What’s interesting though, is that Snapchat still only has a fraction of Facebook’s total users. With fewer than 200 million users, 20% of Facebook’s over 1 billion-plus users, Snapchat scores almost the same video views as the mother of all social networks.
Facebook… Better take notes!
[wysija_form id=”5″]
More from Snapchat
Snapchat Introduces Swipe Up to Call Ad Format In The US
After introducing a new Swipe Up to Call ad format in the Middle East late last year, Snapchat is now …
Snapchat Makes A New Wellness Push With ‘Here For You’ Feature
Snapchat is rolling out a new set of tools and content related to wellness and mental health, as part of …
Snapchat Launches Bitmoji TV; Cartoons Featuring You And Your Friends
Snapchat has announced the launch of Bitmoji TV, four-minute cartoons that involve you and your friends Bitmojis.
