Facebook video was huge in 2015, and is expected to grow even bigger this year. However, it’s not alone. The social network has another contender for the top spot, and it’s called Snapchat.
Also Read: The Rise Of Video Marketing In 2015
According to Business Insider, Snapchat users are responsible for 7 billion video clip views every day, 350% up from March’s 2 billion views. Impressive results, indeed, given that Facebook only reported 8 billion video views in November.
The reasons behind this surge, are multidimensional. First of all, Snapchat’s further development of Stories and Local Stories spinoffs, helped users discover video content from other users nearby. Moreover, the introduction of Discover, the content discovery feature, which features curated and editorial media, facilitated the increase of video views on the platform.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Subsequently, brand onboarding attracted more users. And, on a lighter note, if new users are anything like me, it must have taken them many video views to understand what the platform is all about.
What’s interesting though, is that Snapchat still only has a fraction of Facebook’s total users. With fewer than 200 million users, 20% of Facebook’s over 1 billion-plus users, Snapchat scores almost the same video views as the mother of all social networks.
Facebook… Better take notes!
[wysija_form id=”5″]
More from Snapchat
Adidas Lets You Try On Its New Ultraboost 19 Sneakers On Snapchat
As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the …
Snapchat Launches ‘Solutions In A Snap’ Content Series To Help Advertisers On Its Platform
Snapchat has announced "Solutions in a Snap: Commerce," the first in a new content series where advertisers hear directly from …
Snap Is Working On A New Version Of Its Spectacles
According to various reports, Snap is working on a new version of its Spectacles photo and video-enabled smart-glasses - this …
