Also Read: The Rise Of Video Marketing In 2015
According to Business Insider, Snapchat users are responsible for 7 billion video clip views every day, 350% up from March’s 2 billion views. Impressive results, indeed, given that Facebook only reported 8 billion video views in November.
The reasons behind this surge, are multidimensional. First of all, Snapchat’s further development of Stories and Local Stories spinoffs, helped users discover video content from other users nearby. Moreover, the introduction of Discover, the content discovery feature, which features curated and editorial media, facilitated the increase of video views on the platform.
If you like our stories, there is an easy way to stay updated:
Subsequently, brand onboarding attracted more users. And, on a lighter note, if new users are anything like me, it must have taken them many video views to understand what the platform is all about.
What’s interesting though, is that Snapchat still only has a fraction of Facebook’s total users. With fewer than 200 million users, 20% of Facebook’s over 1 billion-plus users, Snapchat scores almost the same video views as the mother of all social networks.
Facebook… Better take notes!
You might also like
More from Snapchat
Snapchat is introducing 'Campaign Lab' in its Ads Manager, to let advertisers run scientific experimentation on their campaigns.
Bitmojis on Snapchat are getting a fashion upgrade with the new Fall/Winter collection from luxury brand Off-White.
Snapchat is introducing its first-ever practice-based certification as part of its Snap Focus ads certification courses.
Snapchat's music library just got a huge boost with music from Universal Music Group's catalog, following a deal with the …
Snapchat has announced the launch of Public Profiles for Businesses on its platform, to help brands run their organic presence …
These new generation Spectacles are the first to offer built-in AR. But they're not available to the public. Yet.
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.