At Snap’s Partner Summit, Snapchat debuted Minis, a collection of lightweight third-party apps that come to life inside the app’s Chat.
Snap Minis are bite-sized apps that can be accessed only inside the app’s Chat. They live alongside games in a keyboard tab on the user’s chat screen. When you tap on them, the Mini you selected goes full-screen.
Like Snap Games, Minis are built using HTML5 and can be quickly called up without a download on the user’s phone.
For now, Snapchat has only a few partners that let users do things like order movie tickets (Atom Tickets), order festival tickets (Coachella), compare class schedules (Saturn), studying a flashcard deck (Tembo) or going through a guided meditation (Headspace.)
Developers can create Minis via Snapchat’s developer platform Snap Kit.
“I think we have always thought that these developers and brands shouldn’t really be posing as your friends, that was one of the initial product concerns that we had with chatbots,” Snap VP of Product Will Wu explained.
Snap detailed the first seven Minis (listed below) that will begin rolling out to the app next month.
- Coachella – At the next Coachella, coordinate and plan your festival lineup with your friends.
- Headspace – With the Headspace Mini, Snapchatters can kick back with quick meditations and send encouraging messages to boost friends in need.
- Let’s Do It (Snap Inc.) – When you and your friends need to make a decision as a group, Let’s Do It helps pick your next move.
- Movie Tickets by Atom – Choose a show time at a local theater, select the best seats together, and individually pay for tickets to see the show. Stream the latest movie trailers and share them with friends.
- Prediction Master – From Mammoth Media, Prediction Master serves timely questions on everything from the Stock Market to sneaker drops, so Snapchatters can see which of their friends is the true psychic.
- Saturn – The Saturn Mini helps students share and compare their class schedules.
- Tembo – Create flashcard decks with friends on Snapchat, to help cram for your next exam.
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.