Snapchat’s Video Conversion tool lets you convert any horizontal videos you might have, and use them as ads in your Snapchat campaigns.
Back in April, Snapchat announced a new Video Conversion tool available within Snap Publisher that lets you quickly convert any existing horizontal videos to vertical orientation without any need for video editing skills.
The good news is that the tool is straightforward to use and lets you directly export your resulting video to your creative library, create a campaign, and even run as an ad on Snapchat straight away.
You can access the tool in the Snap Publisher, available through the Manage Ads menu in the top left of Snapchat Ads Manager.
How to use the Video Conversion Tool in Snap Publisher
All you have to do is upload your existing video in mp4 format file and let the tool do its magic, converting a horizontal video into a vertical orientation. The result won’t be perfect right off the bat, but you can use some editing functions within the tool to get it just right.
Once you are done editing and are totally happy with the result, you can then export your video directly to the creative library, create a campaign, and run it as an ad on Snapchat. You can use the video in a variety of ad formats like Snap Ads, Commercials, or Story Ads.
But that’s not all. You can also download your videos to use on other platforms! How about that?
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.