Snapchat’s Video Conversion tool lets you convert any horizontal videos you might have, and use them as ads in your Snapchat campaigns.
Back in April, Snapchat announced a new Video Conversion tool available within Snap Publisher that lets you quickly convert any existing horizontal videos to vertical orientation without any need for video editing skills.
The good news is that the tool is straightforward to use and lets you directly export your resulting video to your creative library, create a campaign, and even run as an ad on Snapchat straight away.
Related | Snapchat Begins Allowing Stories To Be Integrated Into Apps
You can access the tool in the Snap Publisher, available through the Manage Ads menu in the top left of Snapchat Ads Manager.
How to use the Video Conversion Tool in Snap Publisher
All you have to do is upload your existing video in mp4 format file and let the tool do its magic, converting a horizontal video into a vertical orientation. The result won’t be perfect right off the bat, but you can use some editing functions within the tool to get it just right.
Once you are done editing and are totally happy with the result, you can then export your video directly to the creative library, create a campaign, and run it as an ad on Snapchat. You can use the video in a variety of ad formats like Snap Ads, Commercials, or Story Ads.
But that’s not all. You can also download your videos to use on other platforms! How about that?
You might also like
More from Snapchat
Snapchat Powers Up Snap Maps With StreetCred
Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
