Snapchat Launches New Game From Zynga On Its Snap Games Platform

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Snapchat has announced Zynga’s Tiny Royale – the first big game to be added to its Snap Games platform announced in April at its partner summit.

Snapchat made a push into gaming earlier this year with the announcement of its Snap Games platform. The platform now has its first big game, after game developers Zynga (of Farmville fame) announced a battle royale game, Tiny Royale. The game is available exclusively on Snap Games, according to TechCrunch.

Tiny Royale is a multiplayer shooting game that lets up to 30 players battle each other in teams of up to four and follows a similar format introduced by bigger battle royale shooters like PUBG or Fortnite.

Snapchat’s Snap Games platform has its first big game! It’s a shooter called ‘Tiny Royale’ from games publisher Zynga.

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As explained by TechCrunch, “the gameplay is much the same as the other battle royale games with maps shrinking in size until only one player, or team, remains.”

Among other things, Snap Games is an attempt by Snap to boost engagement on its platform if it hopefully catches on with the right audiences – and young audiences are what Snapchat has plenty of. If successful, it could be one of Snap’s most important strategies for growth in the last few years; and may even help drive more ad sales on its platform.

Tiny Royale – not Snap Games’ only game – is now available to play on Snapchat.