Snapchat has announced Zynga’s Tiny Royale – the first big game to be added to its Snap Games platform announced in April at its partner summit.
Snapchat made a push into gaming earlier this year with the announcement of its Snap Games platform. The platform now has its first big game, after game developers Zynga (of Farmville fame) announced a battle royale game, Tiny Royale. The game is available exclusively on Snap Games, according to TechCrunch.
Tiny Royale is a multiplayer shooting game that lets up to 30 players battle each other in teams of up to four and follows a similar format introduced by bigger battle royale shooters like PUBG or Fortnite.
As explained by TechCrunch, “the gameplay is much the same as the other battle royale games with maps shrinking in size until only one player, or team, remains.”
Among other things, Snap Games is an attempt by Snap to boost engagement on its platform if it hopefully catches on with the right audiences – and young audiences are what Snapchat has plenty of. If successful, it could be one of Snap’s most important strategies for growth in the last few years; and may even help drive more ad sales on its platform.
Tiny Royale – not Snap Games’ only game – is now available to play on Snapchat.
You might also like
More from Snapchat
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …