Facebook is introducing Messenger 4, a new and simplified version of its messaging app.
Following research conducted by Kelton Global, Facebook found out that simplicity was the top priority for 7 out of 10 messaging app users. That was enough to motivate the networking behemoth to simplified its – over complicated – messaging app.
Messenger 4 promises to “deliver the closeness and authenticity” of real conversation with friends – putting the focus back on messaging and connecting. To sum up: less fluff, more conversations.
Simpler: Easier To Navigate
The old Messenger had 9 different tabs, making it impossible to ever find the right feature when you needed it the most. Messenger 4 only has 3: Chats, People and Discover.
The Chats tab is where you can start and follow up on conversations. This is also where you will find visual communication features like Camera.
The People tab is where you can find your friends who are also on Messenger, see who is active on the platform and catch up on their Stories.
The Discover tab is pretty much the same as it was except that it now combines brand stories and messenger bots, Instant Games and news.
Powerful: New Ways To Customize
Nicknames, Emojis and chat colors. You had all that already but now Facebook is adding a nice color gradient features to chats.
You can now use multiple colors to customize chat bubbles in a same conversation, going from red to blue (for example) as you scroll up and down a conversation.
Familiar: Keeps What You Love
Facebook made Messenger easier to navigate. But everything you liked is still there: polls, payments, live location, games, video chat, group chats… really everything. It’s just that what people really care about is now easier to navigate to: chats, people and discover.
Messenger 4 will gradually roll out globally over the coming weeks.
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