Pinterest has announced the expansion of its shopping features to Australia, Canada, France, and Germany.
Last year, Pinterest announced a host of new shopping features to give Pinners the ability to shop from Pins, on boards, from search, and from the inspiration they find through its Lens camera search feature. Now, the company has announced the expansion of these shopping features to Australia, Canada, France, and Germany – and the addition of a new Shopping List feature.
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According to Pinterest internal data, people are 7x more likely to purchase products they have saved on the platform. To make use of this trend, Pinterest is launching Shopping List, giving Pinners the ability to automatically save their product Pins in one place.
The feature makes it easier for potential shoppers to come back and purchase the items they saved. Shopping List will be coming to Australia, Canada, France, and Germany, later this year.
With price drop notifications, Pinners are notified each time a good deal is available on products they save. This feature will be available first in the US and UK.
In addition to the above, Pinterest is expanding its newest suite of merchant tools that are meant for retailers of all sizes, and launching the Verified Merchant Program in the UK, Australia, Canada, France, and Germany. Furthermore, the shop tab on profile and product tagging will now be available in Australia, Canada, France, and Germany.
Finally, Pinterest is giving Pinners access to limited edition products sold exclusively on Pinterest from emerging brands, through a two-week Shopping Spotlight called “The Goods by Pinterest.” It will be available in the US, UK, and Canada.
“We want to help users to find products just right for them and feel confident that they’ve made a solid choice from reputable merchants with a seamless shopping experience,” explains Dan Lurie, Global Head of Shopping Products at Pinterest. “We’re excited that Pinterest users in more countries will now be able to go from inspiration to purchase anywhere on Pinterest, bringing us one step closer to our goal of making every Pin easy to shop.”
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