The new Pinterest Group Boards are the latest innovation to bring in more social elements and collaboration to the platform.
Pinterest might be one of the most popular social media platforms out there, and the company hopes to further its growth and fuel it with more collaborative features. The new Group Boards have their own designated feed and welcome collaboration as well as communication between users.
The new Group Boards offer what some would think of as “typical” social media elements that were lacking on Pinterest until now. Users will be notified when new members join the Group, or when new pins are added. The new boards also come with @mentions. and the ability to like comments from other users. In a way, it is almost surprising to think that these did not exist before on Pinterest.
The company hopes this new social media inspiration will keep people more engaged on its platform as they look to more “social pressure” from friends who add content or engage with what they have previously shared.
Of course, these socially-inclined features will also benefit advertisers who are looking for more opportunities to market to users. The more users “stick” to the platform, the more opportunities for brands to engage with them.
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