According to reports, Snapchat is working on a new “visual search” feature codenamed “Eagle” that could help it differentiate itself and perhaps open up a lucrative revenue stream.
Another new unreleased feature had been found! This time, it’s a “visual search” feature codenamed “Eagle” that was found buried deep in Snapchat’s Android app code by an “eagle-eyed” app researcher who tipped off TechCrunch. The feature, which is allegedly being developed together with Amazon, allows users to use Snapchat‘s camera to search for, find, and ultimately buy, things from the online retailer and “other partners.”
Users simply “press and hold to identify an object, song, barcode,” and data is sent “to Amazon, Shazam, and other partners.” As soon as an object or barcode is scanned the user can then “See all results at Amazon.” Visual product search makes total sense for Snapchat; after all, it’s a “camera company”, right? By taking Pinterest‘s example Snapchat could get a lot more use from its camera, which is used almost exclusively for content creation at the moment.
It’s also definitely something that can help Snapchat differentiate itself from Facebook and Instagram which have already stolen its signature feature and are doing a lot with it. The new feature could also open up a lucrative revenue stream for Snapchat, which still isn’t making any money. In fact, the company recently posted a $385 million loss in Q1.
You might also like
More from Snapchat
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.