Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
November 8 marks the start of NAIDOC week, which celebrates the rich “history, culture, and achievements of Aboriginal and Torres Strait Islander peoples” in Australia. To mark the occasion, Pinterest will be expanding its Today tab to Australia to showcase daily inspiration and content from Aboriginal and Torres Strait Islander Creators, businesses, and artists.
In partnership with Arnhem, Northern, and Kimberley Artists (ANKA) Aboriginal Corporation (ANKA), Pinterest is also launching the Northern Indigenous Renaissance virtual exhibition curated onto Pinterest boards on the ANKA profile. The exhibition features artwork and images from art centers in northern Australia.
Also, in celebration of NAIDOC Week, Pinterest will be bringing Pinterest Shop to Australia, making it easier for Pinners to discover and shop products from indigenous-owned businesses.
The Today tab was first introduced in March this year as a “source of daily inspiration with curated topics and trending Pins that makes it easy to explore popular and timely ideas.”
Pinterest’s home feed continues to offer personalized recommendations, whereas the Today tab will show popular and inspirational ideas based on trending searches and what’s happening in the world. The Today Tab is available by clicking “Today” at the top of the Pinterest home feed on iOS or Android.
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