Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock items related to an image.
More and more businesses are coming online these days and bringing their products to Pinterest, so it makes total sense to help Pinners shop with their camera as they use visual searches to look for specific products. There are currently three times more visual searches using the Pinterest camera compared to last year, and Pinterest has improved lens results significantly.
Now, Pinterest is launching a shop tab on visual search results, letting Pinners easily shop with their camera. All they have to do is click the camera in the search bar, and snap or upload a photo.
Related | Pinterest Introduces Shopping Spotlights With Influencers And Publishers
They will then see a “Shop” tab with a feed of shoppable Pins based on the in-stock products identified within that image, and can easily buy the products as Product Pins link directly to the checkout page on a retailer’s website.
“One of the unique ways to use Pinterest for shopping has been visual search,” explains the recent announcement. “Whether you want to search a particular object within a larger Pin, or use the camera to find similar products — if you see it, you can shop it. The magic of Lens is it can help you shop even when you don’t have the words for a text search.”
Shopping is changing by the day, and Pinterest is working on helping shoppers discover and buy things they like and make it easier for retailers of all sizes to bring their products to more shoppers. The company recently launched a partnership with Shopify that makes it easier for retailers to upload catalogs to Pinterest, and also recently announced a new way to shop curated picks from influencers and publishers with shopping spotlights.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
