In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Searches for “Black-owned business” is up 13x since last year, Pinterest wants to make it easier for users to discover and shop products from those businesses. The new Pinterest Shop collection – launched last week as a celebration of National Black Business Month, features over 20 Black-owned businesses with over 600 products to search through and purchase.
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Users can visit the Pinterest Shop to find businesses like lemlem, Studio One Eighty Nine, Mahnal, The Folklore, Ceylon, and Beauty Bakerie. Every product is a shoppable Product Pin that takes a user directly to a store’s online checkout, making it easy to buy it in just a few clicks.
Furthermore, to mark the launch, supermodel Liya Kebede has curated her own favorite picks from sustainable fashion label lemlem. The label features women’s artisan-driven resort wear made in Africa.
For reference, this is Pinterest’s third collection launch that follows a theme or supports a specific cause. Back in November Pinterest featured small brands to shop for the holidays, while in April it featured small sustainable brands in celebration of Earth Day.