Pinterest has announced Shop the Look ads, improved business profiles with video and Shop tab, and global Catalogs and Shopping Ads.
Pinterest has always been a place to discover and be inspired – “a place where people search, browse, shop, and discover new and favorite brands.” Over the years, Pinterest has been introducing various features and tools that make it easier for brands to reach shoppers and help shoppers find what they’re looking for.
Now, to continue this trend, Pinterest is announcing several new features for businesses that help close the loop between dreaming and inspiration and decision making and purchase.
The first feature – Shop the Look ads – is inspired by organic Shop the Look Pins. It offers an easy way for retailers to feature many products in just one ad. The ads appear in a new collections format for mobile devices and allow Pinners to discover up to 25 products based on a Pin’s image.
Shop the Look ads will be rolling out in the U.S. within the next few months, while the organic Shop the Look shopping feature is only available to “select partners in international markets” – the UK, Brazil, Germany, France, and Japan.
Pinterest is also introducing new and improved business profiles with video and Shop tab. The “more dynamic” Business Profile brings Pins and products to the forefront with a dedicated Shop tab that’s designed to allow Pinners to shop directly from the profile and visit a business website.
Now, businesses can also customize their profiles with videos or images, and connect to customers with a new messaging feature.
Finally, Catalogues – the feature that allows businesses to create shoppable Product Pins – will now be expanded to “select partners” in France, Germany, Spain, and Italy. Shopping ads are also coming to the same countries, “so retailers can automatically create Pinterest ads from an existing product catalogue at scale.”
You might also like
More from Pinterest
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
Searches For The Holiday Season Have Started Early On Pinterest
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
Pinterest Launches Shop Tab On Lens Results
Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock …
Pinterest Introduces Shopping Spotlights With Influencers And Publishers
Pinterest is introducing a new feature called shopping spotlights that brings expert recommendations from influencers and publishers directly to consumers.
Pinterest Launches New Notes, Dates And Recommendations For Boards
Pinterest has launched several new features that make planning recipes, virtual events, and future activities easier and more automated.
Shopify Merchants Get A New Dedicated Pinterest App
Pinterest and Shopify are launching a new app that enables merchants to easily upload their product catalogs and turn products …
More Pinterest Partners To Help You Scale Your Success
Pinterest has announced an expansion to its Pinterest Partners program, with more companies that can help you with anything from …
