Pinterest announced last week that it is automating its ‘Shop the Look’ feature to be able to increase coverage and lift engagement on Shop the Look Pins.
Millions of people use Pinterest every day to discover new ideas and find inspiration – especially in home decor. And when they find what they’re looking for they often want to buy it, so why not make it as easy as possible for them to do so? That’s what Pinterest thought when it launched ‘Shop the Look,’ back in 2017 – an AI-powered feature built to help its users buy the products they find on its platform.
Shop the Look would search through images Pinned by users and automatically match objects in them with products from vendors that Pinterest has partnered with. Since the feature launched, Pinterest has been relying on a “human-in-the-loop approach” meaning that real humans would check that the AI was making the right matches. However, with over 175 billion Pins out there, that wasn’t going to be a viable option.
Now, Pinterest is bringing full automation to Shop the Look to make things go a lot faster. The automated experience – starting on iOS in the home decor category – increases Shop The Look Pin coverage by 22.5x, lifting engagement by 7% across billions of Pins and products. Going ahead, automated Shop the Look will be tagging organic Pins that have not been linked to any business accounts.
But what if businesses don’t want their organic Pins tagged. According to Pinterest Engineer Kunlong Gu who explains in the announcement of the feature, “brands who’d rather not have their Pins tagged, […] can claim their domains” instead. Simple.
Apart from increasing Shop the Look’s potential exponentially, it also helps Pinterest free up resources to help make the feature a lot better.
You might also like
More from Pinterest
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.