Pinterest is introducing a new profile design for businesses on its platform – a change that will take a few months to roll out across accounts.
Earlier this month, we reported that Pinterest was testing a new profile design with a cover image dynamically-created from Pins. Now we know much more about the feature, as Pinterest followed up with an announcement that details changes. Firstly, we know that the new design is limited to business profiles, and personal profiles are not about to change.
Secondly, the new design includes the dynamic cover image that allows brands to “show [their] latest Pins, pick a specific board to spotlight or just focus on the most recent Pinterest activity from [their sites].”
Also, following the introduction of the following tab (a dedicated discovery space) launched on the platform last month, business profiles will now show the total number of users who saw their Pins in the last month (30 days). The tab has new built-in ways for others to find profiles to follow, and Pinterest is emphasising on this, and followers in general.
As David Temple, Head of content and creator products at Pinterest wrote in a blog post:
“Your followers are your biggest fans on Pinterest, and they’re the first to see your ideas. They’re also first to weigh in on which content they love most. The more they engage with one of your Pins, the more it gets shown in other places across Pinterest—like search results, feeds and recommendations—for millions of other Pinners to discover.”
So, the new design promises new ways to appear and get discovered, as well as more insights, “so you and the people who visit your profile can see how far your influence extends on Pinterest.”
The updates are not being tested as we previously reported – they are being rolled out “over the next couple months.” You can find out more about how to effectively set up your business on Pinterest, here.
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