Burger King created the buzz with its moldy burger, setting up the stage for other restaurants to position themselves.
It was all over the web last week: Burger King made the world know it is not adding artificial preservatives to its burgers by showcasing what really happens to a burger after 34 days.
If you haven’t seen the video yet, here it is again:
Watch a Whopper grow mold in Burger King’s latest ad campaign. Agencies: INGO / DAVID Miami / Publicis Groupe
Geplaatst door We are Social Media op Woensdag 19 februari 2020
The beauty of such campaigns is that it loves the door wide open for other brands to jump in. And that is exactly what Nando’s, a South African restaurant chain that specializes in Portuguese food, did.
When Burger King shows how its burgers look like after 34 days, Nando’s reveals what its famous Peri-Peri chicken dish looks like after 3-4 minutes. We do love a good troll, and this one deserves an A. Well played Nando’s.
0% preservatives, 100% sedapness. Memang tak boleh tahan lama.