Burger King created the buzz with its moldy burger, setting up the stage for other restaurants to position themselves.
It was all over the web last week: Burger King made the world know it is not adding artificial preservatives to its burgers by showcasing what really happens to a burger after 34 days.
If you haven’t seen the video yet, here it is again:
The beauty of such campaigns is that it loves the door wide open for other brands to jump in. And that is exactly what Nando’s, a South African restaurant chain that specializes in Portuguese food, did.
When Burger King shows how its burgers look like after 34 days, Nando’s reveals what its famous Peri-Peri chicken dish looks like after 3-4 minutes. We do love a good troll, and this one deserves an A. Well played Nando’s.
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