To prove that its Whopper outsizes McDonald’s Big Mac, Burger King revealed it has hidden a Big Mac behind every Whopper that has appeared in an ad in 2019.
Burger King is known for its PR stunts and particularly the ones targeting its rival McDonald’s. But this year’s finale is a beauty. In its last stunt of the year, Burger Kind revealed it hid a Big Mac behind every Whopper ad: within every piece of print, TV, OOH and in-store advertising.
Creative agency BBH is behind the year-long stunt that saw a Big Mac placed behind every Whopper photographed in 2019. The point is made: the Whopper outsizes the Big Mac on all aspects.
Ian Heartfield, chief creative officer at BBH London said: “Placing our competitor’s product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed. It is of course just a good old fashioned product comparison idea, but it’s been brought bang up to date by some lateral thinking and rebellious media behavior. We’re loving it.”
We are loving it too.
You might also like
More from Featured
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …