To prove that its Whopper outsizes McDonald’s Big Mac, Burger King revealed it has hidden a Big Mac behind every Whopper that has appeared in an ad in 2019.
Burger King is known for its PR stunts and particularly the ones targeting its rival McDonald’s. But this year’s finale is a beauty. In its last stunt of the year, Burger Kind revealed it hid a Big Mac behind every Whopper ad: within every piece of print, TV, OOH and in-store advertising.
Creative agency BBH is behind the year-long stunt that saw a Big Mac placed behind every Whopper photographed in 2019. The point is made: the Whopper outsizes the Big Mac on all aspects.
Ian Heartfield, chief creative officer at BBH London said: “Placing our competitor’s product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed. It is of course just a good old fashioned product comparison idea, but it’s been brought bang up to date by some lateral thinking and rebellious media behavior. We’re loving it.”
We are loving it too.
You might also like
More from Featured
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
The IKEA x Swedish House Mafia Record Player Is Finally Here
The long-awaited IKEA x Swedish House Mafia record player is finally going on sale next month.It will cost you $159.99 Related …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
7-Eleven Has Launched Its Online Merchandise Shop: 7Collection
7Collection features apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee.The new online marketplace is …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
YouTube Starts Adding Watermarks To Downloaded Shorts Clips
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
How Effective Are TikTok Spark Ads?
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, …
McDonald’s Asked Local Food Bloggers To Create Its New Regional Burger
McDonald's turned to food bloggers to create the recipe for its new premium burger, the Maestro, in the Baltic countries.The …
