After announcing the test of its Stories format back in February, LinkedIn is rolling out the new feature to members and Pages in some countries.
Back in February, we reported that LinkedIn had announced the feature was coming, but we had no idea about when that would be.
Following the announcement – and recent rollout – of LinkedIn Stories to members and some Pages located in Brazil, the Netherlands, the UAE, and Australia, the global rollout of LinkedIn Stories seems imminent. In a help article describing the feature, LinkedIn says it “will be releasing the feature more widely soon.”
In case you missed it, LinkedIn Stories is a new feature that allows members and organizations to share images and short videos of their everyday professional moments. As is the case with most other Stories formats from Snapchat, Facebook, Instagram, and other platforms, LinkedIn Stories stay published for 24 hours.
What we Know About LinkedIn Stories
- Individual profiles or admins of LinkedIn Pages can create Stories “to capture images and videos and post them” using their LinkedIn mobile app. For the time being, the creation of LinkedIn Stories will be limited to the mobile app only.
- LinkedIn members can view posted Stories using their LinkedIn mobile app. Stories from Pages or members you are connected to or follow appear as circular thumbnails at the top of the homepage on the mobile app.
- The maximum length of videos uploaded as LinkedIn Stories is 20 seconds.
- Stories last for 24 hours, however, members can save Stories frames for later.
- Members can share LinkedIn Stories with other members via private message, or message the creator of a Story directly from within a frame. The limitation here is that you can only message the creator if you’re a first-degree connection. Also, you won’t be able to message Pages from Stories for the time being.
- The creator of a Story can see a list of members who’ve viewed a Story. Members will appear as “your name and headline” in the creator’s analytics, but you can change how you appear, by visiting your settings and managing your Story viewing options. You can choose to appear as “your name and headline”, a private profile with specific characteristics (i.e. title and most recent educational institution or company), or anonymous in private mode.
- A Story cannot be edited after it’s been posted.
LinkedIn is the latest major social platform to start adopting the Stories format. While it totally makes sense, as it significantly increases engagement, many people have been criticizing the decision.
In my opinion, LinkedIn has to move with the times, and Stories seem – at least at this point – to be the future of content sharing, with most social platforms out there investing heavily in implementing the format.