After announcing the test of its Stories format back in February, LinkedIn is rolling out the new feature to members and Pages in some countries.
Back in February, we reported that LinkedIn had announced the feature was coming, but we had no idea about when that would be.
Following the announcement – and recent rollout – of LinkedIn Stories to members and some Pages located in Brazil, the Netherlands, the UAE, and Australia, the global rollout of LinkedIn Stories seems imminent. In a help article describing the feature, LinkedIn says it “will be releasing the feature more widely soon.”
Related: LinkedIn Is Testing New Video Intro Tool For Job Applications
In case you missed it, LinkedIn Stories is a new feature that allows members and organizations to share images and short videos of their everyday professional moments. As is the case with most other Stories formats from Snapchat, Facebook, Instagram, and other platforms, LinkedIn Stories stay published for 24 hours.
What we Know About LinkedIn Stories
- Individual profiles or admins of LinkedIn Pages can create Stories “to capture images and videos and post them” using their LinkedIn mobile app. For the time being, the creation of LinkedIn Stories will be limited to the mobile app only.
- LinkedIn members can view posted Stories using their LinkedIn mobile app. Stories from Pages or members you are connected to or follow appear as circular thumbnails at the top of the homepage on the mobile app.
- The maximum length of videos uploaded as LinkedIn Stories is 20 seconds.
- Stories last for 24 hours, however, members can save Stories frames for later.
- Members can share LinkedIn Stories with other members via private message, or message the creator of a Story directly from within a frame. The limitation here is that you can only message the creator if you’re a first-degree connection. Also, you won’t be able to message Pages from Stories for the time being.
- The creator of a Story can see a list of members who’ve viewed a Story. Members will appear as “your name and headline” in the creator’s analytics, but you can change how you appear, by visiting your settings and managing your Story viewing options. You can choose to appear as “your name and headline”, a private profile with specific characteristics (i.e. title and most recent educational institution or company), or anonymous in private mode.
- A Story cannot be edited after it’s been posted.
LinkedIn is the latest major social platform to start adopting the Stories format. While it totally makes sense, as it significantly increases engagement, many people have been criticizing the decision.
In my opinion, LinkedIn has to move with the times, and Stories seem – at least at this point – to be the future of content sharing, with most social platforms out there investing heavily in implementing the format.
You might also like
More from LinkedIn
The 10 Most In-Demand Jobs In 2020 According To LinkedIn
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through …
LinkedIn Rolls Out Major Redesign, Makes Stories Available To All
LinkedIn is rolling out its first major redesign in the last five years and giving all members access to LinkedIn …
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
LinkedIn Introduces New Features On Company Pages
LinkedIn has announced new features that let Page Admins connect their employees, highlight upcoming events, and gain insights about brand followers.
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
LinkedIn Introduces #OpenToWork Profile Photo Frame
LinkedIn is introducing profile photo frames. #OpenToWork, is available to job seekers willing to let their network know they are …
LinkedIn Introduces Retargeting By Video Views And Lead Gen Forms
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen …
LinkedIn Blocked 7.8 Million Fake Accounts In The Second Half Of 2019
In its transparency report, LinkedIn says it blocked 7.8 million fake accounts before they were even created, 93% of which …
LinkedIn Launches Virtual Events For Pages
LinkedIn is introducing virtual events as a solution for Pages, at a time when in-person events remain on hold due …
