More and more influencers get paid by brands to share content on their Instagram profiles. So to keep the “relationship” honest, Instagram has plans to force them to clearly label posts they get paid for.
Instagram sees its 700M+ users as a unique community of people who “come together to discover and connect to their passions.” And because it wants to keep its community as transparent and honest as possible, Instagram wants to clearly identify posts that come from a paid partnership between a brand and an influencer.
Starting today, influencers across the globe will be asked to label their posts and stories as a “Paid partnership with” the brands they represent. Instagram believes this transparency will not only be beneficial for their followers, but also for the influencers and brands who will gain the ability to track and share insights for each labelled post.
When the tag is added to a post or Story, both the influencer and brand partner automatically get access to Insights: “Creators will continue to see metrics in their Instagram Insights, and business partners will see shared reach and engagement metrics in their Facebook Page Insights.”
So, on top of being transparent to their followers, influencers will now have to be honest to brands about their real reach and engagement levels. I’m not sure they will all be pleased about this. But Instagram is determined to enforce the labelling of all paid partnerships, much like Facebook is already doing with branded content.
You might also like
More from Instagram
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Instagram Now Allows Users To Download Public Reels
Instagram will finally let users download Reels posted by public accounts so they can share them outside the app. It took …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
