According to reports, Instagram is testing a new “creator account” type with a small group of high profile individuals.
The “creator account” profiles, aimed specifically at influencers, offer a specific set of tools allowing those high-profile individuals to better use the platform for their own needs. The new profile type will echo what Instagram already offers businesses since 2016, and according to Holywood Reporter “is meant for the traditional talent, digital influencers and artists who proliferate on the platform.”
The specific tools that are part of the new accounts include insights on growth and data, on follow and unfollow metrics giving creators regular data on how their follower count has changed over time. Furthermore, according to the same report, they will include “direct messaging tools that allow users to filter notes from, […] brand partners and friends,” and “flexible labels that allow users to designate how they want to be contacted.” Finally, creators will be given data that applies across Instagram feed, Stories, and IGTV. There is a small beta group currently testing the new account type before they are rolled out widely in the next year.
Commenting on the move and referring to creators, Ashley Yuki, an Instagram product manager explains that the company wants “to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build […] personal brands.”
Creators and influencers aren’t businesses, but many would have to change their profiles into business profiles to get data about their accounts. According to Yuki, the idea behind the new profile designation is to “create this space where we can now start to specialize the experience for the needs of creators.”
In either case, these tools are only just the beginning in Instagram’s efforts to support creators more broadly.
You might also like
More from Instagram
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
Instagram Introduces Ability To Like A Story Without Sending A DM
The idea behind Instagram's new "Private Likes" feature is to help users support one another and to unclog DM inboxes.
Instagram Improves Live Stream Discovery With New Profile Display Option
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
Meta Is Debuting Avatars On Instagram And Making Them More Inclusive
The announcement marks the first time any of Meta avatars have been available on Instagram and introduces new ones on …
Cristiano Ronaldo Is Now Most-Followed Person On Instagram Ever
About six months after becoming the most-followed person on Instagram, Ronaldo has become the most-followed person ever on the platform.
Ciara And Meta Elevate Nominate 10 Sponsored Black-Owned SMBs
Meta is also announcing new programming, tools, and resources to support Black-owned small businesses for Black History Month.
Instagram Updates Poll Stickers With More Responses
According to reports, Instagram is extending the number of possible responses to polls in Stories from two to four.
Instagram Extends Reach Penalties To Include Potentially Harmful Content
Instagram is taking more decisive action against posts that may contain bullying or hate speech or that may encourage violence.
Instagram Expands Remix Feature To All Public Videos
Instagram users can now remix just about any video that has been publicly posted on the platform after January 20 …
