Instagram is getting ready to launch Nametags, its own take on QR codes, largely inspired by Snapchat’s SnapCodes.
The news broke last month when TechCrunch shared reports of the feature being found deep within Instagram code. Today, a Twitter user Genady Okrain shared screenshots and more information on how the new Instagram Nametags works.
Messenger codes, Snapcodes and now Nametags. All of these features have in common their goal to make it easier for people to get connected. They all share the same working process too: you can create a special image that others can scan with their phone’s camera in order to follow you.
As such Nametags will make it easier for users to promote their Instagram account, online and offline. Nametags work like QR codes and are scannable from the Instagram app, whether shared across other platforms, printed on business cards, posters or any printed merchandise.
Instagram confirmed it is working on deploying this feature in the near future, which is already available to a select few random users.

Instagram’s new Nametag feature appears on top of your profile, courtesy of @genadyo
Users will be able to create their own Nametag QR code from their profile page. Instagram will offer choices between a purple color gradient background, or a pattern background made out of an Emoji or user selfie, potentially using AR face filters too. The username then appears in the middle of the Nametag.

Instagram’s new Nametag feature, courtesy of @genadyo
Nametags can then be saved to your phone’s camera roll and shared across other online platforms.
Nametags are not a new concept. They are clearly the last feature inspired directly by Snapchat. Facebook also had a go at a similar feature for Messenger in the past, without ever managing to really get people to use the feature.
You might also like
More from Instagram
Instagram Introduces More Resources For People Affected By Eating Disorders
Instagram is introducing more resources for people that are affected by eating disorders.
Instagram Celebrates Lunar New Year
Instagram is celebrating the Lunar New Year with special stickers, an AR filter, and special appearances by Creators.
Instagram To Start Removing Accounts That Send Abusive DMs
Instagram has announced new measures against bad behavior on its platform, including removing accounts that send abusive DMs.
Instagram Will Deprioritize Content Recycled From Other Apps
The Instagram algorithm will make content recycled from other apps like TikTok less discoverable on Reels.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.