Instagram Is Gearing Up To Launch Nametags

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Instagram is getting ready to launch Nametags, its own take on QR codes, largely inspired by Snapchat’s SnapCodes.

The news broke last month when TechCrunch shared reports of the feature being found deep within Instagram code. Today, a Twitter user Genady Okrain shared screenshots and more information on how the new Instagram Nametags works.

Instagram has a new feature, directly inspired by Snapchat: Nametags

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Messenger codes, Snapcodes and now Nametags. All of these features have in common their goal to make it easier for people to get connected. They all share the same working process too: you can create a special image that others can scan with their phone’s camera in order to follow you.

As such Nametags will make it easier for users to promote their Instagram account, online and offline. Nametags work like QR codes and are scannable from the Instagram app, whether shared across other platforms, printed on business cards, posters or any printed merchandise.

Instagram confirmed it is working on deploying this feature in the near future, which is already available to a select few random users.

Instagram’s new Nametag feature appears on top of your profile, courtesy of @genadyo

Users will be able to create their own Nametag QR code from their profile page. Instagram will offer choices between a purple color gradient background, or a pattern background made out of an Emoji or user selfie, potentially using AR face filters too. The username then appears in the middle of the Nametag.

Instagram’s new Nametag feature, courtesy of @genadyo

Nametags can then be saved to your phone’s camera roll and shared across other online platforms.

Have you seen Instagram’s new feature? Nametags are scannable QR-like images to find and follow new people on the platform.

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Nametags are not a new concept. They are clearly the last feature inspired directly by Snapchat. Facebook also had a go at a similar feature for Messenger in the past, without ever managing to really get people to use the feature.