Evan Spiegel will certainly appreciate this! Facebook has just announced that it will soon roll out scannable profile codes on Messenger. Called “Messenger Codes,” they are (obviously) the equivalent of Snapchat’s snap codes, and aim to make it easier for people to start conversations on Messenger.
Messenger Codes actually look much better than snapcodes. Sure, both include a profile picture and a series of dots and dashes, but Facebook just achieved a better overall look.
They work exactly like you would expect: when you scan someone’s snapcode with your camera, you will be able to start a conversation with that person on Messenger.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This might seem silly and unnecessary at first, but Messenger Codes are part of Facebook’s plan to make it easier for people to use the app. Yes, today you might only have conversations with the people you are already connected with on Facebook, but the company wants Messenger to take a bigger place in our lives.
By the end of 2016, Messenger will also be the place where you can talk with companies, or the app to have useful information sent to you. The first example of this came from KLM who now lets you check-in right from the Messenger app. Imagine how these Messenger Codes could be used in print and outdoor advertising: they could become a direct link to a brand’s customer service, linking the offline and online world.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Here is what they look like from within the app:
If you don’t have the feature yet, don’t worry, it will come soon. Like everything else, Facebook likes to test its new features among selected users, before rolling them out globally.
Facebook is also introducing dedicated links for Messenger profiles which people can visit, to start a conversation. The links have an easy m.me/[username] format.
So, if you want to chat about these new features, drop me a line on Messenger!
You might also like
More from Facebook
Facebook To Begin Testing Topic Exclusion Controls For Advertisers
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Facebook Oversight Board Publishes Decisions On First Cases
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …