After announcing that that Instagram is probably creating business profiles, comes the news that the company is testing in-app analytics – a feature that users have been looking forward to for many years.
The test has been reported by Later, an Instagram scheduling tool, which shared screenshots of in-app analytics on iOS. The analytics feature would only be available for business profiles for the moment – accessible through a “chart icon” located in the upper-right-hand-corner of the app.
The in-app analytics will give you access to:
- – Demographics: Gender and age of followers and their locations by country or city
- – Insights: impressions, reach, website clicks and follower activity (including most popular times of day or days of the week when the profile’s followers are using Instagram)
- – Top Posts: Posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers.
These analytics are what many users, including me, have been craving for a long long time. Analytics and insights are what will make Instagram worth our advertising dollars and will give business legitimacy to an app that is still regarded as “nice to have” up until now. Of course, many users will also get worried about the app losing its real interest.
Later also reports that on top of analytics, Instagram business profiles are also getting a contact button, a linkable location tag, and categories for the profile.
Now, the question remains: will Instagram ever allow live hyperlinks in captions?
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