Head of Instagram, Adam Mosseri, has shared the media sharing platform’s four key priorities for the following year.
The video begins with a recap of the progress that Instagram has made during the year, from the consolidation of its video format and the introduction of new creative tools to the expansion of user control over sensitive content, the choice to not display like counts, and the extension of hidden words to DMs.
Following the 2021 recap, Mosseri introduces the new list of priorities within the context of rethinking what Instagram is – in a rapidly and drastically changing society.
Firstly, he underlines the intention to double down on video content in 2022, further consolidating all video formats on the platform around Reels. He explains that Instagram will continue to grow its Reels products and introduce new ways for content creators to monetize their work.
As messaging increases its dominance in the way people communicate online, Mosseri expresses his belief that Instagram can be the best place where people connect, thus his intention to enhance DMs on the platform.
On the safety controls front, Mosseri intends to expand transparency to allow more people to understand how Instagram works and positively shape its future. Furthermore, he remarks that his team will double down on creating better controls for its users in the year to come.
Lastly, Instagram will continue to focus on creators and introduce some new monetization products to ensure creators can make a living by producing good quality content for the platform.
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