Instagram is rolling out a new ‘Suggested Posts’ feature that adds ads and suggested organic posts from people you don’t follow after ‘You’re All Caught Up.’
Two years ago, Instagram introduced the ‘You’re All Caught Up’ feature that lets users know when they reach the end of their feed of posts – to help avoid the addictive behavior of scrolling endlessly.
Now, Instagram is backtracking slightly by starting to add suggested organic posts and ads at the end of users’ feeds, after the notification. The change is meant to increase engagement and time spent on the Instagram app, keeping users scrolling for longer.
Related | Instagram Rolls Out QR Codes Worldwide, For Real This Time
“Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time,” explained Instagram’s director of product, Robby Stein. “We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”
‘Suggested Posts’ doesn’t only increase Instagram engagement. It gives the app a new place to show more ads, so this is most likely one of the reasons Instagram instituted the change.
If you’re quick to criticize the move, remember that users who already follow many accounts rarely get to the “You’re All Caught Up” message in the first place.
Therefore, this change is more likely to affect users with fewer followers.
The new feature is rolling out now, globally.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …