Usage Insights: Instagram has an un-launched feature that shows how much time you spend daily on its app looking at pictures and Stories from your friends.
Apparently, there is a lot hidden inside Instagram’s code. This time, Jane Manchun Wong, now recognized as a valued feature finder, has found yet another un-launched feature hidden within the code: Usage Insights.
Instagram is testing "Usage Insights" to show the amount of time users have spent on the app
Be self-aware or be prepared to be ashamed for Instagram addiction pic.twitter.com/WzyRGWIOgZ
— Jane Manchun Wong (@wongmjane) May 15, 2018
“Usage Insights” mean that Instagram is logging the time users spend on its platform, and possibly the actions they take too. The latter provides obvious information to the algorithms to serve you more of the content and ads you like and engage with. The former, however, is something new to the platform.
However according to Jane, “Usage Insights” simply show the amount of time users spend on the app and could be part of the “time well spent” movement that is taking over the Internet, much in line with YouTube’s “Take a Break” feature.
More from Instagram
"Does my brand need Instagram Stories" you ask? You will probably survive without them, but it doesn’t hurt to give them …
Buffer and Delmondo analysed 15,000 Instagram Stories from 200 of the world's top brands, just so you won't have to. …