Instagram QR codes are finally a real thing for all users worldwide, helping both regular users and businesses to connect.
The year is 2020. I just wanted to make sure you knew that as you are reading this. Yes. it’s 2020 and Instagram finally has QR codes.
The advantage is obvious: QR codes make it easier for users to be able to follow any account or share their account with other users. There is no need to type anything – and therefore no room for typos – you simply need to use the QR code feature to bring up your QR code and/or scan another user’s QR code.
Despite the time it took for Instagram to roll out the feature to all users worldwide, it feels like it could still be perfected. The QR codes work well but they are still somehow “hidden” in the app: you need to head over to your profile, tap on the burger menu, and then select QR codes.
Instagram says that the reason behind the global rollout is mostly to help businesses grow their communities on the app. The company explains that this is even more important now that we learn new ways to engage and interact with others:
“We know the road ahead for small businesses such as restaurants and shops may be challenging, so we want to continue building tools to help them get discovered and connect with people in new ways. By scanning a QR code via Instagram, customers will be taken to a business’ profile on Instagram and be able to see updated store hours, buy goods or services or seek more info.”
Of course, QR codes can be exported to be used on marketing materials such as business cards or posters, for example.
Instagram QR codes can be scanned via the Instagram Stories Camera, as well as with any QR code camera or third-party camera on your phone.
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