Instagram is testing a new AR shopping experience with select brands, powered by Facebook’s Spark AR.
Highly expected, it seems AR is finally about to enrich the shopping experience on Instagram. Thanks to Spark AR, Instagram is now letting shoppers virtually try on products before buying. The new feature is only open to a few selected brands for now: Ray-Ban, Warby Parker, MAC Cosmetics, and NARS Cosmetics.
The new AR shopping experience is accessible via feed posts, brands’ profiles, or Stories, and you will need to be using the latest version of Instagram on your phone. It allows users to try on different shades of make-up or models of glasses before buying the product that suits them the best, and/or sharing their looks via Stories or DMs to their friends.
Image: Instagram
You might also like
More from Instagram
#BuyBlack Friday Returns To Facebook And Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Instagram Tests In-App Outage Alerts And New Account Status Section
The app announced two new features that will inform users about outages and issues with their account status directly within …
Instagram Merges IGTV And Feed Videos Into One Format: Instagram Video
Instagram announced it's merging IGTV and feed videos into a singular format - Instagram Video - with its very own tab.
Instagram Pauses ‘Instagram Kids’ And Responds To Critics
Head of Instagram, Adam Mosseri, announced that it has paused the development of "Instagram Kids" to allow more research.
New Instagram ‘Favorites’ Could Help You Bring Order To Your Feed
Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Instagram Is Making Its Verification Process Easier
Instagram is making its verification process simpler, clearer, and faster, with an improved application form, more news sources, and more.
Instagram Reveals How Its Search Feature Works
Instagram's Adam Mosseri reveals how the platform's search works, and how to get ranked more easily in search results.
Insights And Key Learnings About Getting Shadowbanned On Instagram
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
Instagram Introduces Ads Within Its Shop Tab
Instagram is adding ads to its Shop tab, where users can be redirected to the advertised page, share products, and …
