Instagram is testing a new AR shopping experience with select brands, powered by Facebook’s Spark AR.
Highly expected, it seems AR is finally about to enrich the shopping experience on Instagram. Thanks to Spark AR, Instagram is now letting shoppers virtually try on products before buying. The new feature is only open to a few selected brands for now: Ray-Ban, Warby Parker, MAC Cosmetics, and NARS Cosmetics.
The new AR shopping experience is accessible via feed posts, brands’ profiles, or Stories, and you will need to be using the latest version of Instagram on your phone. It allows users to try on different shades of make-up or models of glasses before buying the product that suits them the best, and/or sharing their looks via Stories or DMs to their friends.
Image: Instagram
You might also like
More from Instagram
Age-Gating Can Now Be Applied To Specific Posts On Instagram
Age-gating on Instagram can now be applied to specific branded content posts on Business and Creator accounts.
Instagram Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
Instagram is making changes to crack down on influencers who don't disclose paid partnerships with brands.
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
Instagram Brings Shopping Features To IGTV
Instagram has announced the expansion of Instagram Shopping on IGTV; will soon start testing shopping features within Reels.
How To Change The Instagram App Icon On Your Phone
Find out how you can change the Instagram app icon on your phone, as part of the app's 10th-anniversary celebrations.
Facebook Introduces New Messaging Features In Instagram
Facebook has injected a bit of Messenger into Instagram, allowing users to communicate across apps more easily.
Instagram Will Automatically Add AI-Powered Captions To IGTV
Instagram is adding AI-powered automatic captions to IGTV, for people watching with the sound turned off.
Instagram May Soon Let You Pay To Add Links To Your Captions
According to a patent application by Facebook, Instagram may soon let you add links to your captions... for a price!
Instagram Adds Suggested Posts And Ads After ‘You’re All Caught Up’
Instagram is rolling out a new 'Suggested Posts' feature that adds organic posts from people you don't follow - and …
