In this campaign imagined by the students of MADS Moscow, IKEA takes a stand against plastic pollution in the oceans.
Plastics amount to 80% of the pollution found in the world’s oceans and have a horrifying impact on the ocean’s wildlife.
Related | How To Make A Wearable Face Mask From An IKEA Shopping Bag
In this campaign imagined by the students of MADS Moscow, IKEA is developing a series of stuffed toys that depict sea animals impaired following encounters with plastic waste.
The aim of the MADS student is of course to sensibilize people by bringing attention to the problem and advocate to minimize plastic use. While this remains an unofficial campaign, we applaud their creativity and hope that IKEA will notice the idea and choose to bring it to life.
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
Copywriter: M.besov
Copywriter: A.valova
Copywriter: V.frolova
Copywriter: R.fekhredinov
Tutor: E.shilyaeva
Tutor: A.potekhin
You might also like
More from Featured
You Can Now Control Who Sees And Comments On Your LinkedIn Posts
LinkedIn is introducing controls for individual posts which let users restrict who can see and comment on them.
YouTube Adds HDR Support To Xbox Consoles
YouTube has finally added HDR video support to Microsoft's Xbox gaming consoles. We're still waiting for support on PS5.
Snapchat Confirms It Is Testing Dark Mode
According to multiple reports, Snapchat is testing dark mode on iOS with a small percentage of users.
YouTube Introduces Dedicated Pages For Hashtags
Youtube is rolling out dedicated landing pages for hashtags to all users worldwide, giving us a new way to sort …
VLC Media Player Gets Native Support For M1 Macs
VLC 3.0.12 is here, with lots of goodies, including native support for Apple Silicon (M1 processor) Macs.
Chrome 88 Helps You Change Weak Passwords
Chrome 88, the latest update to your favorite RAM-hungry browser, has a new feature that helps you change all those …
Netflix Will Launch A New Shuffle Play Feature This Year
Netflix confirmed it will launch a “Shuffle Play” feature in the first half of 2021, after testing the feature discreetly …
This Is Your Last Chance To Enter The 25th Annual Webby Awards
You better be quick! There is still some time to enter the Webby Awards this year, as the extended entry …
Animal Crossing Now Has An Official Makeup Line
Nintendo's top game Animal Crossing is launching an official makeup line in collaboration with cosmetics brand ColourPop.
