In this campaign imagined by the students of MADS Moscow, IKEA takes a stand against plastic pollution in the oceans.
Plastics amount to 80% of the pollution found in the world’s oceans and have a horrifying impact on the ocean’s wildlife.
Related | How To Make A Wearable Face Mask From An IKEA Shopping Bag
In this campaign imagined by the students of MADS Moscow, IKEA is developing a series of stuffed toys that depict sea animals impaired following encounters with plastic waste.
The aim of the MADS student is of course to sensibilize people by bringing attention to the problem and advocate to minimize plastic use. While this remains an unofficial campaign, we applaud their creativity and hope that IKEA will notice the idea and choose to bring it to life.
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
Copywriter: M.besov
Copywriter: A.valova
Copywriter: V.frolova
Copywriter: R.fekhredinov
Tutor: E.shilyaeva
Tutor: A.potekhin
You might also like
More from Featured
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
7-Eleven Has Launched Its Online Merchandise Shop: 7Collection
7Collection features apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee.The new online marketplace is …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
YouTube Starts Adding Watermarks To Downloaded Shorts Clips
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
How Effective Are TikTok Spark Ads?
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, …
McDonald’s Asked Local Food Bloggers To Create Its New Regional Burger
McDonald's turned to food bloggers to create the recipe for its new premium burger, the Maestro, in the Baltic countries.The …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
