In this campaign imagined by the students of MADS Moscow, IKEA takes a stand against plastic pollution in the oceans.
Plastics amount to 80% of the pollution found in the world’s oceans and have a horrifying impact on the ocean’s wildlife.
In this campaign imagined by the students of MADS Moscow, IKEA is developing a series of stuffed toys that depict sea animals impaired following encounters with plastic waste.
The aim of the MADS student is of course to sensibilize people by bringing attention to the problem and advocate to minimize plastic use. While this remains an unofficial campaign, we applaud their creativity and hope that IKEA will notice the idea and choose to bring it to life.
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
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