Snapchat added App Stories to the Snap Kit toolset for developers to begin incorporating Snapchat Stories into their apps.
Snapchat knows that to gain new users it needs to go beyond its own platform. With App Stories, the company is finally allowing app developers to bring Snapchat Stories to their own apps via the Snap Kit toolset.
Snap said that App Stories will enable developers to bring Snapchat’s technology and community of 218 million people to build a content ecosystem and drive more engagement on their own apps. For users, this means more reach for their content but also to be more specific as to whom they want their stories to be shown to as they can choose to share content to those other apps but not with their friends on Snapchat.
Snap stressed that users’ demographic information and friends lists are not shared with third-party developers.
According to Adweek, a few apps are already using App Stories:
App Stories will appear on the profile bars of all users who connect Hily to Snapchat, and Hily users will see a pop-up banner teaching them how to use the new feature. Snapchat lenses and filters can be added to Hily’s take on stories.
Custom Snapchat Stories can now be added to Octi augmented reality profiles. Snapchatters can send Snaps via the My Octi Story option in the Snapchat app, and those Stories will automatically appear as tiles in the Octi AR belt.
Squad users can co-watch Snapchat Stories during video calls, and they can see Stories on each other’s profiles via Squad’s public rooms.
And the Triller community gained access to Snapchat Stories from their favorite artists, creators and friends.
In total, more than 150 partners built Snapchat integrations using Snap Kit in the last 3 months of 2019.
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