Instagram may well be the trendiest and fastest growing social media platform today. With 200 million users who upload over 60 million photos everyday, the platform cannot be ignored. A few days ago, Instagram announced it will launch Ads in the UK, after having tested the feature in the USA with selected brands for the past few month.
Brands are more and more interested in the platform and the community now counts some very strong influencers. But what makes someone a “Guru” on Instagram?
Take Our Quiz: Are You An Instagram Guru?
The following infographic, published by TollFreeForwarding, will take us through some important stats about Instagram and also through the steps one needs to take in order to create and maintain a strong presence on the social network.
Key Statstics To Take Away
- – There are 1.6 billion likes on Instagram daily
- – 70% of users check Instagram at least once a day
- – 53% of Instagram users are women
- – With 90% mobile usage, Instagram is the most mobile of all social media platforms.
- – Instagram’s engagement rate is 60x higher than Facebook, 120x higher than Twitter
Important Tips to Grow Your Influence on Instagram
- – Instagram profiles are not indexed, no need to add keywords to your bio
- – Your photo uploads should be consistent and tell a story, no random pics!
- – Hashtags are at the heart of Instagram, make sure you use them wisely
- – Pics with no filter are the most popular but “Mayfair” brings the most interactions
- – 40% of the most shared Instagram videos were created by brands
- – The easiest way to create engagement on Instagram is to like and comment pics from others
- – The best way to gain popularity on Instagram is to share original quality photos.
Take Our Quiz: Are You An Instagram Guru?
Related Stories:
- Instagram Releases Analytics For Brands
- How To Increase Instagram Engagement By 182% [Infographic]
- Instagram Launches Ads In The UK
Cover image by @jaredleto/INSTAGRAM