On one of its numerous updates that saw the light these weeks, there’s one that caught our attention: Twitter‘s update brought group direct messages to its users. While this could be really useful for those who want to communicate with their peers via Twitter, we can’t help but think that there are several other apps (e.g. WhatsApp, Facebook Messenger) that offer identical services. So why all this fuss?
Also Read: The Twitter Guide To What Will Be Trending in 2015
Is Twitter trying to take down all the other messaging apps? That could be true, but there’s an interesting twist in this story: Group messaging can be a huge opportunity for marketers, if used correctly (read no spamming). How is this possible? In the following lines you will find 3 basic ideas to kick off your strategy.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Notify your followers
With group messages you can communicate with your followers much more easier and faster. This can prove extremely useful in case you have organised a competition on your Twitter account and want to inform the winners about their prize. In addition, you could use it for welcoming and thanking your new followers and introducing them to your brand.
Request feedback
By now you may have identified which are your core followers that follow your brand and interact with it no matter what. Advocates are an important part of your social media strategy and should be rewarded for their loyalty. Why not giving them a sneak peek regarding a new product or service? Not only does this show acknowledgement, but it can also prove extremely insightful. By giving your loyal followers a glimpse of your upcoming service, you can expect to receive valuable feedback.
Engage in 3-way conversations
Group messages are a great way to help your followers find what they’re looking for. If your organisation does not offer a certain product or service, you can always refer them to the relevant provider. Sounds tricky? Well, consider that you will offer advice to your followers and you will point out the appropriate solution. Result? Loyalty.
However, don’t abuse this functionality. Group messages should be used as a complimentary means to your strategy and not as a weapon of mass promotion. Keep it simple and smart and you’ll see the benefits.
Related Stories:
- Instant Timelines And New Homepage For Twitter
- Looping Videos Come To Instagram
- Snapchat Launched A New Tool For Content Discovery
You might also like
More from Twitter
Twitter Acquires Newsletter Service Revue
Twitter is looking to expand into newsletters with the acquisition of Revue, a Dutch newsletter service.
Twitter Announces Birdwatch, A Community-Driven Approach To Misinformation
Twitter has announced a new community-driven way to address misinformation on its platform called Birdwatch.
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
