It’s only February, but Twitter is already making huge changes on its platform: Group messages and videos, promoted tweets syndication, and it’s now bringing ‘Instant Timelines‘ and most probably a new homepage for twitter.com. On Twitter an interesting update for everyone!
As we had mentioned back in November, Twitter was , designed especially for new users who want to find their niche immediately. This project, dubbed ‘Instant Timelines‘ is reportedly being tested, however, no release date has been give yet.
When users sign up with Twitter, they are prompted to follow some accounts. While this is a first measure that helps users stay in the platform, it’s not enough. Instant Timellines will look for common interests among your friends and populate your timeline even if you don’t follow anyone.
As Twitter struggles with user retention, such feature would help newcomers get a good idea of what Twitter is all about and what they can do here. By offering relevant and timely content, Twitter hopes to fight its problematic user growth and make the platform interesting again, by removing the necessary clutter.
The next update has to do with Twitter.com homepage. Twitter has changed its first page to show tweets from popular accounts (brands and users) that cover a variety of subjects, from sports to space technology.
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Image courtesy of AdWeek
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