Google Plus has officially been laid to rest after its mobile apps have both been rebranded as ‘Google Currents’ this week.
Google may have failed with Google Plus, but it’s putting the social network to good use in the form of Google Currents – a new social network for enterprise users. As of this week, Currents is generally available to G Suite customers, and Google Plus’ Android and iOS apps have now been rebranded to Google Currents as well.
Google Currents is designed to aid communication within organizations, letting users view content in a “home stream” – by relevance or chronologically – as well as post and comment on discussions. The platform also allows G Suite admins to moderate discussions if necessary.
In 2018, Google started to shut down Google Plus, due partly to “low usage and engagement” and security issues. The latter accelerated the process by around four months. The multistep shutdown process began with the deletion of consumer accounts in April 2019. Google Currents was then launched in beta shortly thereafter.
This is not Google’s first product named Currents. A magazine app under the same name was available until 2013 when it was then rebranded as Google Play Newsstand – the predecessor or Google News.
You might also like
More from Google
Google is looking to attract new users to its Meet mobile app by letting them apply masks, effects, and filters …
Google has updated its Passes API to enable secure storage of vaccine and test cards on most Android devices.
Google is improving its live streaming service on Google Meet with two new features: cross-domain live streaming and live captions. …
A new Google Workspace feature automatically suggests a chat shortcut to talk to the participants in your scheduled meetings.
Google is testing a new buying experience on Search and the Shopping tab; planning to bring it to YouTube and …