These ads although very similar to Facebook’s Sponsored Stories at first, will actually be much different than what we got used to on Facebook. Yes, users will see the ads as if they would appear on the original timeline, but Google+ ads will not be shown on Google+.
Yes, and before you wonder what is going on here, let me explain:
Google does not want your ads to be shown on G+, but all over the web, or basically everywhere that displays Google ads. And that is a big deal, because that means over 2 million sites within the Google Display Network. Yes, Google plays it big.
In other words, this is NOT advertising ON Google+. It is the ability to use your Google+ post as an AdWords ad.
Also Read: Social Media Advertising- Why should I care?
Unfortunately, this capability it not yet open to everyone. Just a few select partners are currently working with Google and using the new ad format to test it and work out some of the bugs. Here’s a video explaining the new format with one of their partners, Toyota.
So what is the thought behind this strategy? Clearly, Google is bringing the fight on grounds Facebook can only dream of having. With its huge network of sites, Google will catch up on what Facebook had: more users who will see the ads.
Yes, Facebook may have more than a billion users on its platform, but Google has (almost) all the rest of the web.
Of course this is a move for Google to try to make its social paltform “sexy” to big players and marketers. Will it work? I guess we will find out soon.
How do you feel about this? Revolution or Fail attempt?
- Is Facebook Afraid of Advertisers Leaving Its Platform?
- Tumblr Adds ‘Sponsored Trending Blogs’ to its Ad Collection
- The 10 Social Media Statistics That Count for Your Brand
You might also like
More from Google
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Google Will Delete Accounts That Have Been Inactive For Two Years
Google said it plans to delete account that have not accessed any of its services for two years, as part …
Google I/O Keynote Round-Up: All-In On AI
During its I/O keynote, Google showed off its latest advances in AI, across search, photo editor and Bard, its own …
No More Passwords, Google Is Rolling Out Passkeys Globally
You no longer require a password to sign in on to your Google account, with passkeys rolling out to all …
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
You Can Now Create Custom Voices With Google Cloud Text-to-Speech API
Google Cloud has announced a new feature within its TTS API that lets users generate a unique, new synthetic voice …
Google Replaces Classic Hangouts With Chat On Workspace
On March 22, users attempting to access Google's Hangouts chat services will automatically be redirected to Google Chat instead.
Google Rolls Out New Search Filters To All Users On Drive
Almost two years after introducing search chips into Gmail, Google has now announced the rollout of supportive filters to Google …
Google Unveils Early Access To Chrome OS Flex For PCs And Macs
Google has announced early access to Chrome OS Flex, a new version of Chrome OS that will bring the benefits …