A Canadian supermarket has launched a very unique campaign to help its customers remember their reusable bags: embarrassing single-use plastic bags.
“Over 1 million plastic bags are used every minute, most of which are filled once, then discarded. So, we redesigned our bags to stop people from taking them, helping customers remember a reusable bag and thing twice about single-use plastic,” the supermarket wrote in a post.
East West Market is an independent grocery store in Vancouver, British Columbia. The supermarket has long been pushing its customers to quit plastic and use reusable bags. After they realized that a 5 cents per plastic bag fee was often not enough to remind patrons to bring their own bags, the store owner thought of a new, more radical approach: “Avoid the shame. Bring a reusable bag.”
As of June 6, every plastic bag available at East West Market will come with an embarrassing message on both sides. The collection includes “Colon Care Co-Op,” “Into the Weird Adult Video Emporium,” or ads for “Wart Ointment.”
While the objective was clear, the results were not what was expected. Customers from all over the region are coming in hordes to be among the lucky ones who will grab on of the already famous embarrassing plastic bags…
Still, that was worth a shot…
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