Anyone else out there think that 360 video is the next best thing after sliced bread? Well, I think it is. And Facebook is banking on it. Not that long ago, the company launched 360 video on Android and desktop. Now, it’s time for 360 video in Ads and iOS.
Also Read: Facebook Also Has 360-degree Video Now, So What?
Yes, iOS users will be pleased about his. But Facebook has another ace up its sleeve. “Samsung Gear VR and supported Samsung smartphone” users can play 360 video from their News Feed directly in the device. Cue, the very beginning of Facebook’s immersive 360 experience.
Now, 360 video creators also have a lot more support from Facebook with a “360 video microsite dedicated to providing relevant resources and information. The site includes upload guidelines, common questions, and a set of best practices authored by Chris Milk and Aaron Koplin of Vrse, a leading virtual reality studio.”
If you like our stories, there is an easy way to stay updated:
Follow @wersm
On the microsite, prospective creators can stock up on ideas, viewing many examples of 360 experiences created by others.
Before uploading 360 videos onto Pages, creators will be able to change where the camera is looking. Essentially, Facebook is giving video creators some more post-production power and control over how their videos appear on the platform.
To help 360 video creators, Facebook is also now making it easier for them to upload their videos from Theta, Giroptic, IC rReal Tech and 360fly cameras and share them directly with people on the platform.
Last but not least, Facebook is “starting to test 360 video as an advertising format as well”. Several big brands like AT&T, Corona, Nescafe, Ritz, Samsung, and Walt Disney World are currently running video ads in 360. No news when other “mortals” will have access, but I don’t expect them to take that long. Right?
Here is a great example from GoPro (click here to open natively on Facebook)
GoPro Spherical: Tahiti Surf VR
Anthony Walsh and Matahi Drollet bring us inside some of the biggest barrels Tahiti has to offer in full 360°.For the most immersive experience, click and drag on your desktop, or move your iOS device in any direction.
Posted by GoPro on Thursday, November 12, 2015
Have you come across any of these new 360 ads yet?
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
