Facebook takes one more step towards unifying its apps with a new Accounts Center that lets you control connected experiences across apps.
Nobody likes switching apps to post the same content or to enter credit card details to be used on all of them anyway. That’s why Facebook is launching a new Accounts Center, letting you control your “connected experiences” across its apps. Facebook is testing the new feature in settings on Facebook, Instagram, and Messenger.
The Accounts Center will let you control things like story sharing across Instagram and Facebook, using your Facebook account to log into Instagram, or using the same credit card details for payments across all Facebook apps (when Facebook Pay arrives).
It is optional to use Accounts Center and connected experiences, but Accounts Center lets you turn them on or off.
It also doesn’t mean that you need to have the same identity across apps. However, you can sync your name and profile photo across apps if you like.
Changing your name or profile photo on Facebook would also update it on Instagram. You can, of course, stop your name and profile photos from syncing.
Facebook uses your information across its apps to personalize your experience on them, like show more relevant content and ads, but setting up and using Accounts Center won’t change how that works.
Facebook will also continue to use information about your activity on its apps to improve its services and keep them safe.