Facebook is testing a new ‘Chat’ post type that lets users join Group Chats on Messenger.
Back in July, Instagram rolled out Chat Stickers on its platform, allowing users to invite their followers to join new group chats in Direct. The feature connects users to private conversations in just one tap after they are approved by the poster, of course. They can leave the chat whenever they like, and posters can also decide to end the chat whenever they want.
Facebook is now working on a similar feature – a new “Chat” post type that takes viewers to a group chat on Messenger. The feature, spotted by Jane Manchun Wong last week, lets users create and promote any private group chat, with people they choose to take part in the discussion.
Facebook is working on Chat posts that share a Messenger Group Chat in a post,
similar to how Instagram's Chat Stickers funnel users from Story to Direct Group Chats pic.twitter.com/rCcOD74Ke1
— Jane Manchun Wong (@wongmjane) September 12, 2019
With the move to private conversations becoming more apparent across most social apps – and especially those in Facebook’s family of apps – it’s not a surprise that Facebook is bringing more options to help users start private discussions. “The future is private,” indeed.
While this new post type could help drive discussions between users, it could also open up opportunities for brands to start conversations around products and services with customers and fans. Of course, this depends on whether Facebook opens up the feature to Pages or not.
It’s still early to know when – or even if – Facebook will roll out the feature, but we will report back with updates as the story develops further.
You might also like
More from Facebook
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …
Facebook is welcoming two new additions to the Portal family and launching Portal for Business with new Work Accounts.
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
A new academic study found that misinformation on Facebook received six times more engagement than real news.