Advertising on Facebook has always been pretty straight forward as far as recreating an ad and targeting the right population. When it came to payment, however, it still was a bit “prehistoric” as advertisers were required to pay on a daily or weekly basis. This is changing now, as Facebook continues with the simplification of its services.
Also Read: Facebook Ads – The Glossary
Instead of being billed every day, advertisers on Facebook will now be billed when they reach certain billing thresholds, and/or at the end of the month should the threshold not be reached before then.
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