Facebook has expanded its relationship with the NBA with a new deal that brings games highlights to Facebook Watch.
In its bid to bring more sports content to Watch, Facebook has made a deal with the NBA to broadcast highlights from all NBA games, including WNBA, G League, and NBA 2K League, together with Turner Sports. As part of the expanded deal, Facebook Watch will also broadcast preseason, postseason, and Summer League games as well.
For many, this might not sound like a big deal since highlights are broadcasted in various places already, but Facebook brings a huge audience into the mix. Facebook is also looking to bring weekly and monthly NBA Watch Party – shows with WNBA, G League, and 2K League highlights – that allow fans to watch and interact with the highlights live.
“We are excited to provide our millions of followers on Facebook with recaps to every game,” said Sam Farber, NBA Vice President, Digital Media.
Devi Mahadevia, Facebook North America Sports Programming Lead commented that “The NBA boasts one of the most vibrant sports communities on our platform. By delivering these game recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ways.”
The first NBA game was streamed live on Facebook back in 2017, and Facebook has been slowly trying to bring more content from the Association to its platform.
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